Many of my over 50 colleagues are overwhelmed with using social media Okay, I get that. We didn't grow up with smart phones, lap tops, tablets or any digital marketing like social media. So here we find ourselves embarking upon new ventures and know marketing has changed and we need to learn how to maneuver [...]
Jason Falls & JoAnne FunchSocial Media Rock Stars Conference Earlier this week I had the privilege to hear Jason Falls, at a one day conference called "Social Media Rock Stars." Jason is the founder and as he likes to refer to himself, "Chief Instigator" of Social media Explorer a strategic services agency and [...]
When you integrate social media into your marketing strategy it's important to balance your strategy with equal parts of engagement, sharing and promotion. Engagement: No matter the social platform, if you don't engage in conversation with your followers your presence will die. I think we forget the 'social' in social media. With that said, the [...]
Blog Post To get the most bang for your social media buck you should be blogging. WHY? well for starters the shelf life is forever if you are creating content that does not expire or change. This content is considered "evergreen", it will always have value regardless of what year it is. That [...]
