JoAnne Funch

About JoAnne Funch

Marketing strategies for small business owners and entrepreneurs who want to know what works, and how to do it.

Lessons in Experiential Marketing While Grape Picking

Vineyard Offers a Lesson in Experiential Marketing Late this fall I volunteered to pick grapes during harvest time for a local winery. Not only did I have a great time but had a bunch of experiential marketing take-a-ways to share with you. I have always had an interest in wine. I love learning about how [...]

By | 2017-11-17T16:30:34+00:00 November 17th, 2017|Uncategorized|0 Comments

Why You Should Survey Your Clients

We all receive requests to take survey’s typically from a company we have done business with. You may skip over them, however let me share a different perspective and why you should survey your clients. The reason a business sends out a survey is to find out what your customer prefers, or what it finds [...]

By | 2017-11-13T08:48:17+00:00 November 12th, 2017|Marketing Strategy & Ideas|Comments Off on Why You Should Survey Your Clients

How Small Business Develops Top of Mind Marketing

How Small Business Develops Top of Mind Marketing With so many distractions for our attention, put yourself in the shoes of your customers or prospects – how do you gain and keep their attention with your marketing to stay top of mind? This article shares how small business develops top of mind marketing. Many of [...]

By | 2017-10-30T10:30:54+00:00 October 30th, 2017|Business development, Marketing Strategy & Ideas|Comments Off on How Small Business Develops Top of Mind Marketing

Are You Hiding Behind Your Website?

Being afraid of showing up in your marketing isn’t an excuse for hiding behind your website. Online marketing in many ways has done two things, made the introverts hide and the extroverts be loud and in your face! We need a website to attract our ideal prospects and provide them a way to learn from [...]

By | 2017-08-29T23:28:57+00:00 August 29th, 2017|Blogging, Business development, Business Marketing Articles|Comments Off on Are You Hiding Behind Your Website?

5 Ways to Improve Your Customer Experience

Ask any business owner and they will tell you they provide great customer service but that’s not the same as delivering on a consistent customer experience. Think of a brand you love with how they make you feel from customer service to the online (website) or in-person retail experience. How we do business has changed [...]

By | 2017-11-17T16:06:10+00:00 August 16th, 2017|Business development, Business Marketing Articles|Comments Off on 5 Ways to Improve Your Customer Experience

WHAT DOES YOUR BUSINESS STAND FOR?

You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]

By | 2017-03-14T22:16:52+00:00 March 14th, 2017|Business development, Business Marketing Articles|Comments Off on WHAT DOES YOUR BUSINESS STAND FOR?