You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]
I think businesses have lost the concept of being more human. How frustrated have you become when you called a customer service phone number and all you get is a recording and after you spend 5-10 minutes clicking on numbers to get the recorded message to hopefully answer your question. How about this recording that [...]
Marketing & sales do not stop because we’re headed into the last 6-8 weeks of the year, in fact while everyone else is geared down for the holiday, it’s an opportunity for you to gear up and dominate your market. Here are a few tips to keep you moving through to the end of the [...]