Benefits of outsourcing for small businesses As entrepreneurs, we’re so often doing it all – sound familiar? But do you feel like you’re always playing catch up or find yourself always saying “I don’t have time?” There is a solution without doing it all by outsourcing tasks to grow your business. Be the CEO of [...]
Video is changing the world of business You see video in the newsfeeds of every social media platform and for good reason, it is easy to produce, share and consume. Here are 6 ways to use video in your marketing along with the tools to help you create and edit simply. Video Marketing as a [...]
Small businesses need to think like a media company and join the content marketing revolution. As I talk with small business owners, they all have a similar set of challenges, getting more awareness for their brand and selling more products or services. I believe in today’s business environment, incorporating a simple content marketing plan is [...]
Marketing your business in today’s online world requires us to be educators first and sales people second. We need to be strategic in our marketing process while communicating what makes us different from our competition. Here are 5 cost effective ways to market your business for small business owners that will help you stand out [...]
How Small Business Develops Top of Mind Marketing With so many distractions for our attention, put yourself in the shoes of your customers or prospects – how do you gain and keep their attention with your marketing to stay top of mind? This article shares how small business develops top of mind marketing. Many of [...]
Ask any business owner and they will tell you they provide great customer service but that’s not the same as delivering on a consistent customer experience. Think of a brand you love with how they make you feel from customer service to the online (website) or in-person retail experience. How we do business has changed [...]
