What are you doing to optimize your Facebook business page?

What content to post on Facebook

The key to driving traffic to your website (yes you want people who visit your facebook page to go to your website) will be the content. If you post nothing more than sales messages – (yawn)…than people won’t come back.

Look at it this way, why do you visit someone’s site?  Looking for tips, solutions or ideas?  If you can provide that type of content, you will keep people coming back for more.  Psst…the key to getting more “LIKES” and connecting with your audience is to provide helpful information.  So BE THE SOURCE!

Collecting Names on Your Facebook Page

Create a custom tab to collect the email addresses of people who visit your page.  You should offer some incentive or a really enticing offer  in exchange for someone giving their contact information such as a coupon, deal/offer, free chapter to a book or a free report.

Facebook Advertising

Facebook works on the bidding model of advertising.  You bid on the price you are willing to pay to have your ad shown and you are charged either by the person clicking on the ad (cost per click) or charged per 1000 people who see your ad (cost per mille).  You are bidding on target demographics and key words that appear in people’s profiles. People may not need your product because they are not searching for it (this is the google advertising model) but if they do click your ad you know they are your target demographic.

GOALS – determine your goal before you start to advertise Are you getting people to your website, signing up for a newsletter, buying a product or are you wanting more “LIKES”?

CREATE YOUR AD CAMPAIGN – Set up a formal campaign and split test your ad by changing up a picture or other elements to see which performs better and do this every few days to keep your ad fresh.

TARGETING – Research the target options before running the ad.  Pay attention to the “suggested bid” changes as you add different target markets. Optimize your bid reach to get the best price.

BUDGET – we all need a predetermined budget that we can spend.  So before running your ad, determine how much you are going to spend per day and for the length of your campaign.

METRICS – Track your results to determine if your campaign produced results.

**Tip – On the bid, try bidding in the middle of the suggested bid range or higher. If you bid too low, your ad won’t show up. If your ad gets more clicks, you will be rewarded with a lower click price. Give your ad the best chance to get more clicks by bidding high.

http://www.facebook.com/business/ads

Here’s the difference between ADS and SPONSORED STORIES

Your name or profile picture might appear alongside certain types of ads and sponsored stories:
1. Facebook Ads
A business creates an ad to promote its message. If you’ve liked that business’s page, the story about you liking the page (including your name or profile photo) may be paired with the ad your friends see.
Learn more about Facebook ads.
2. Sponsored Stories
A business pays Facebook to feature existing posts and activity that mention the business. Sponsored stories don’t include additional messaging from the sponsor. Like Facebook Ads, they’re only visible to friends you’ve already shared this information with.  Create a sponsored story from one of your facebook posts.
Learn more about sponsored stories.
Does Facebook use your name of photos in ads?
Posts or activity that include your profile photo or name – like a story about you liking Starbucks – may be paired with an ad or highlighted in a sponsored story. Your name and photo will only appear to people you shared the original story with.
Learn more about ads and privacy.

EVENTS

Facebook is a great place to promote an event such as a webinar or workshop. You can do this by posting it on your page, creating a event using the event tab and creating a Facebook ad.

 

Need help with your Facebook profile?  Creating a new page?  We have a service for that!  Please shoot me an email at:   joanne@girpromotions.com