Want to find bargains during the holiday season than head to social media. Want to market your product or service this holiday, then head to social media marketing and buy some advertising NOW!

No longer are we sitting around waiting for the newspaper circular ads to come out on Thanksgiving Day to see what bargains are out there black Friday and beyond.

4 out of 5 consumers use smartphones to shop

There are more people than ever who are savvy and using their mobile devices along with social media to find the best deals.  In fact, according to ComScore, “With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment,” said Mark Donovan,  SVP of mobile. “

What are shoppers looking for? 

  • Comparison pricing
  • Coupons
  • Special offers
  • Limited time deals
  • Location of inventory

What you can learn from big brands

If you are a small business you can learn from what big brands are doing to attract customers and model your own campaign after them.  For example, here is an ad I saw on Twitter from Macy’s.  Notice the use of the hashtag #blackfriday or #blackfridaydeals, Yes you can use the same hashtag and play with the big dogs!  You will also notice the clean image sized correctly for posting on Twitter, so lesson here is to get your image sizing correct for each social platform.
You will also notice the fun text that goes along with the images.  What can you learn from this for your business?

macys twitter ad

medi gourmet

Here is an example of the type of ad you will see on Facebook.  Does it give you ideas on ho you can advertise?

Sears FB ad

 

Now, what about Mobile phone APPS?  They are also dominating how we shop.


According to PC Magazine, When out shopping, 86 percent of shoppers consult their smartphones, according to Shopatron’s Retailer eCommerce Study. Over half of them are looking to compare prices, but they also want some extras, like product reviews.

Poachit (APP) – an product bar codes when you are out shopping & Poachit will let you know if they product is available at a better price somewhere else.
Red Laser (APP) – Search for anything you want to buy and Red Laser will compare prices show you where to buy it in your area
ShopSavvy (APP) – Shop Savvy will also compare prices on their website or mobile app
Raise – Buy and sell gift cards
Take some time and browse the App store.  You will find hundreds of shopping style apps.  E-commerce has changed and mobile apps have contributed to the huge change in how we shop.
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 –>> Want the perfect image sizes every time?  Download my free cheat sheet – this will save you so much time and you will create amazing images every time.  CLICK HERE TO DOWNLOAD

By |2014-11-24T12:38:36-06:00November 24th, 2014|Social Media|Comments Off on Social Media Marketing Drives Holiday Sales

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Marketing strategies for small business owners and entrepreneurs who want to know what works, and how to do it.

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