Are you getting the most exposure online for your business as you’d like? Are you reaching your target audience? Are you overwhelmed with having to do it all yourself? Are you wanting to grow your business but don’t know which social platforms to start with or expand with? These are just a few of the most common reasons business owners are hiring social media managers.
The first step in deciding whether or not your business will benefit from a social media manager is to understand the basic duties and job description. But first, consider this – social media is only about 7 years old and originally started as a way to stay in touch with family or friends. It wasn’t a business concept nor considered anything other than a fun way to communicate across long distances until a few years ago.
Given the exponential growth of the field, it is nearly impossible to keep up with constant changes AND run a business. Right?
A social media manager is able to bridge that gap while dedicating all their time and attention to the social media needs of your business. In short, a social media manager is able to accomplish many goals for a company, here are a few;
- The ability to expand your customer base and enhance demand for identified products and services. Lead generation is big business.
- The ability to analyze various statistics, growth patterns, technical issues and trouble-shoot.
- Improve business profile and assist in reputation management. Enhanced visibility both online and offline!
- The ability to select the right platform, message and method of delivery.
- The ability to integrate diverse social media solutions into a cohesive strategy.
- The ability to target the audience and increase client loyalty with proper communication.
- The ability to understand the technical diversity of dozens of different platforms including optimized placement periods, audience demographics and other variations.
- The ability to represent the brand and services in a timely and professional manner.
What Are The Benefits: The ability to hire or outsource services may yield significant returns in labor costs, tax deductions and the expanded opportunities made possible via automation. Growing your online business faster than you can do it alone. I also believe having the knowledge of an experience social media professional can actually save you time and money inthe long run because they know the market and they keep up on the latest advancements and with changes happening so quickly this is no small item. In other words, you can do what you do best and let your social media manager do what they do best!
If you are ready to talk about outsourcing your social media, let’s have a conversation as to how I might help you gain more exposure. Email me today at: joAnne@girpromotions.com
Maneuvering The Social Media Maze
