I read quite a few business books throughout the year in an effort to stay current with what social media and online marketing influencers are talking about. From time to time I like to share reviews and recommendations of these books. January's Favorite Book In January I read, "Jab, Jab, Jab, Right Hook - How [...]
The key to developing a social media strategy is to actually create a strategy! No more shouting into cyber space hoping to get heard in all that noise! A strategy has to be intentional and well thought out. Here are some questions to discuss with your communications and leadership team or if you don't have [...]
It pays to update your social media platforms, review your successes and failures and refocus how and where you spend your time. So often I hear from people when they are frustrated, can't keep up with the fast paced changes and wonder what they should do to increase their exposure and return on the investment [...]
You can now run contests on your Business Page without a third party app. This is big news from Facebook who had strict rules on how you can run any type of contest or giveaway on your page. Previously you had to purchase software to install and run your contest, now this isn't quite necessary. [...]
7 Ways To Build a Great Twitter Following {click to tweet} I just love Twitter, have from the first time I signed on. Now I did have to learn to shorten what I had to say to the 140 characters, but once I got the hang of it I just loved to Tweet! I have [...]
Facebook updates the newest algorithm affecting changes to what is shown in the News Feed. If you are an active Facebook marketer you know that they are constantly updating and changing how Facebook works. Recently they made another change as to how stories/posts show up in the news feed. Storybumping Story Bumping, which allows engaging [...]
