When you integrate social media into your marketing strategy it's important to balance your strategy with equal parts of engagement, sharing and promotion. Engagement: No matter the social platform, if you don't engage in conversation with your followers your presence will die. I think we forget the 'social' in social media. With that said, the [...]
One of the most frequently asked questions I hear, well is actually a statement...."I spend so much time on social media and never get any return." Also known as your social media ROI. This comes from the frustration of the pressure we feel from the social world in which we live coupled with the pressure [...]
This week Twitter announced their new re-design of your profile page and as a social media manager, I have been busy updating clients profiles! But here are the steps for you to update your own profile. Twitter has added a nice “header” image for all profiles similar to what you are now seeing on [...]
It's important to know when the highest percentage of your audience is actually online and listening so that when you decide to share your content via your social media platforms you will get maximum exposure. Here's something interesting to note, 50% of the US Population is in the Eastern Time Zone and the Eastern & [...]
Social media marketing is in our face everyday and the fact is that this form of marketing is here to stay and growing everyday. With that said, you still have to determine how it will benefit your business before you jump on the proverbial band wagon. Before social media marketing can be effective, your business [...]
11 Ways To Use Technology To Thank Your Donors Donors are the lifeblood of your organization, making them feel appreciated is a good way to show gratitude and keep them donating. Organizations use technology to engage donors, manage them in databases, and even accept their donation payments online. With a little creative thinking you can [...]
