Authors, remember you are responsible for the success of your writing career including marketing!
FACT: Most publishers do NOT market your book more than offering media releases!
You develop your marketing platform by knowing…
– What is your niche
– Who is your clearly defined audience or reader (ie, age, gender, location)
– Where would you find these readers
HOW?…
- Do a prelaunch before your book comes out, give something away such as a free chapter or a special report on your topic in exchange for getting the person to subscribe to your email list
- Do a professional book trailer 30-60 seconds or a personal video talking about the benefits they’ll gain from reading your book or if it s fiction talk about the character. Get the video on You Tube and incorporate key words into the title of the video & create url to your website
- Social Media – Build a presence online, share content about your book, ask people to share.
How will you gain exposure both online and offline?
Offline:
Create a marketing calendar
Public speaking on your topic
Have a reading of your book
Connect with book clubs
Host your own event such as a book launch
Online:
Be consistent with your branding logo & message offline to online
Have a great website
Connect a blog to your website
Have a name & email capture platform on your website
Create an online newsletter system to keep your followers informed about your topic
Choose 1-3 social platforms to create & maintain a consistent presence
Integrate those platforms with your website and/or blog
Send media releases
Do article marketing on your topics submit to sites such as
Do you need help maneuvering the maze of marketing & social media? I’d love to help.
email me: joanne@girpromotions.com
