Have you had great experiences with a company that keeps you talking about that company and the experience over and over again? Creating a marketing experience that is memorable and one that differentiates you from your competitors should be a goal every company. Let me share a recent trip to Whole Foods. I was shopping [...]
Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. Experience marketing is a way to break though the noise and discover a point of differentiation. What experiential marketing means to your business Experiential marketing connects the brand with the [...]
If you watch the TV Show "The Taste" (well or even if you don't I'll explain) the theme of this week's show was "My Life on a Plate" which meant that each contestant was to cook a meal that best represented who they are, showing their personality and character. While watching, I immediately related it [...]
The process of rebranding starts from within, it's about how we want our brand to be perceived. I know this because that's how it happened for me. I had been thinking about changing my company name and branding from GIR-Graphics & Innovative Resources for the past year because it just didn't represent my core services [...]
What do most people do in December, are they working hard or hardly working? This topic was discussed recently by one of my mentors Darren Hardy, Publisher of Success Magazine. I want to share what I learned and implement into my own marketing strategy. Most successful and focused business people don't fall into the holiday [...]
Steps to Marketing Success Marketing is about finding you target audience, providing value to that audience and giving them what they want while earning their trust so they will come back to you again and again. Oh, and while building your brand, clearly showing your target audience why you are different from the competition. I [...]
