When we talk about branding it usually is in regards to promoting the brand you already have created and getting it consistent on your printed promotional materials as well as any promotional products you give out. When you share your brand with potential customers you want them to understand who you are and what your [...]
Trade Shows are an excellent marketing tool to spread the word about your product or service to a vast amount of people at one time. All major industries have trade shows throughout the year and can be a great marketing tool for your business. […]
There’s a lot going on in the apparel field, including changes in color, fabrics, fashions, textures and decorating techniques. One factor that can’t be ignored is the cost of cotton. Cotton prices have skyrocketed to their highest level since the Civil War, mostly due to high demand in Asia and disappointing crops in several countries. [...]
Inbound marketing, or being found, has certainly become the way of marketing promotion these days because let’s face it, broadcasting or outbound marketing doesn’t work, right? […]
If you aren’t directing your marketing efforts to the women’s market you are leaving money on the table! When you advertise your brand utilizing a promotional product do you consider will this item appeal to women? Did the message I imprinted on the item resonate with women? According to marketing guru Tom Peters, “American women [...]