Promotional imprinted products are a key resource to be included in your advertising budget. Promotional products furnish advertisers with advantages not available in other media such as;
- Repeated exposure to the advertising message because of the length of time the item is kept = brand recognition
- A favorable impression of the advertiser resulting in a propensity to do business with the organization giving them the item = creating good will
The cost per impression of a promotional product is half a cent ($0.005). Promotional products deliver a better cost per impression than most other media.
The beauty of of promotional products is that it’s active branding vs. passive branding. People are interacting with the brand.
