Being afraid of showing up in your marketing isn’t an excuse for hiding behind your website. Online marketing in many ways has done two things, made the introverts hide and the extroverts be loud and in your face! We need a website to attract our ideal prospects and provide them a way to learn from [...]
Your marketing efforts should include the customer experience you provide. The better experience you provide a customer the more likely they will be a repeat customer as well as a customer who refers. Let me share a recent experience I had to illustrate what I consider a really great customer experience. I was out for [...]
I have been on a couple of trips recently and what I observed from the two major carriers I traveled on is a lack of marketing basics. No longer did either of these two major airlines care about marketing to me rather all they did was sell to me. Marketing is all about taking our [...]
Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. Experience marketing is a way to break though the noise and discover a point of differentiation. What experiential marketing means to your business Experiential marketing connects the brand with the [...]
