Marketing Recipe For Success

As you know by now from reading this blog I love food analogies and I love to relate stories about food to marketing.  Last week was the finale of  the Great Food Truck Race featured on the Food Network and hosted by the amazing chef,  Tyler Florence.  For those of you who didn’t watch the show features 8 teams of people competing for a chance to win a 50K state of the art food truck. During the course of 7 weeks each team was taken through a series of challenges designed to ultimately see who could run a food truck with the best results. Whether you are opening a food truck any other...

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5 Ways to be a Social Media Rockstar

I am a big advocate of professional development and I love to attend industry conferences.   I find value in numerous ways such as learning new and relevant information to enhance my business skills which has a direct reflection on how I serve my clients.  Networking with colleagues and speakers also offers opportunities to learn more. I attended the Social Media RockStar event September 17th in Willmar, Minnesota.  In my opinion this is becoming a must attend yearly event.  The founder Sarah Kuglin and her team are bringing in top nationally recognized industry speakers such as Jason Falls,...

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5 Lessons Next Food TV Network Star Teaches Us About Marketing

Okay I admit, my guilty TV pleasure this summer has been the series “Next Food TV Network Star.”  I watch for two reasons, one that I love to cook and two because I am a marketing consultant and I love the process that the contestants go through to market themselves on their journey to winning this competition.  There are so many lessons all business owners can learn from this TV series, so let me share some interesting marketing parallels that I learned. 1. Define a unique point of view.  The contestants are all experienced cooks and are required to define their culinary point...

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Lead Generation Starts With Identifying That Perfect Client

Lead generation is an on-going activity whereby our job is to attract our ideal client into our space so we can expose them to our products and services. But how many of you just shoot from the hip so to speak without narrowing your market to that ideal client and you throw your messages out to everyone hoping something sticks? Think about all your lead generation activities, which are getting the best results? Out of the 8 activities listed below, rate from 1-8, with 1 being the top result and 8 being the least results and measure your activities to determine what is working. Traditional...

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Selling Has Changed, It’s Time To Think Like a Marketer

According to best selling author, John Jantsch “Selling has changed because the world of buying has changed.” The vast majority of us are educating ourselves and thus making more buying decisions from the internet!  Even my 84 year old father buys online from Amazon, Ebay and several other favorite websites and occasionally his buying decisions are influenced by ads he views in printed publications as well as ads he views online via his email service provider.  My father is a great researcher and the internet allows him to gain access to information quickly and efficiently which...

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Success Starts With a Dream

How I define success I’m not sure I ever grew up with an idea of what success was, but I did grow up learning to discover what brought me joy and what lit that fire of enthusiasm deep within me. My parents both had started businesses while I was in high school, and I rather suspect observing their choices helped me to become an independent thinker.  Their road was not an easy one as I observed the long hours and many financial challenges. I didn’t venture out in life to be or do anything specific; rather I was on a journey of self-discovery throughout my twenties.   My independence and...

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