Image: Pexels Where will you be focusing your marketing efforts for the new year? Marketing trends for 2017 may already be on your radar, but before I list the ones I think you should stay on top of, let’s take a quick look back. According to inbound marketing expert Hubspot, the top three [...]
Content marketing has changed how we deliver our marketing messages. Long gone are the days when we pummel people with messages hoping to eventually get them to buy from us. Marketing has changed because how we do business has changed. As consumer’s we have access to more digitally driven data than ever before. Most often [...]
In today’s business world content marketing is what builds the trust and drives leads and ultimately sales. To understand content marketing, you need to understand how we do business has changed. All of us as consumers have digital access to all the information we need to make a buying decision. Think about the last time [...]
By now you have heard the word CONTENT used often when it comes to your website and social media platforms - right? But writing and promoting the right content is important to your success. Initially your content builds trust and likeability with your audience, it shows them you have an expertise in the topic that [...]
