Small businesses need to think like a media company and join the content marketing revolution. As I talk with small business owners, they all have a similar set of challenges, getting more awareness for their brand and selling more products or services. I believe in today’s business environment, incorporating a simple content marketing plan is [...]
In today’s business world content marketing is what builds the trust and drives leads and ultimately sales. To understand content marketing, you need to understand how we do business has changed. All of us as consumers have digital access to all the information we need to make a buying decision. Think about the last time [...]
One of the biggest challenges with small business owners when developing a content strategy is they tell me they can't create enough original content to share with their audience. Content is important because it builds your credibility, shows your authority, expertise and drives leads. Content can be created via a blog, video, audio and podcasting [...]
