Content marketing has changed how we deliver our marketing messages. Long gone are the days when we pummel people with messages hoping to eventually get them to buy from us. Marketing has changed because how we do business has changed. As consumer’s we have access to more digitally driven data than ever before. Most often [...]
I attended the annual Social Media Rockstar Event in Minnesota this past week with some really insightful leaders in marketing and social media. The conference offered a smorgasbord of ideas to grow your business. Here are some of my takeaways that I hope you will find value in for your business. Keynote speaker Nick Westergaard, [...]
I think businesses have lost the concept of being more human. How frustrated have you become when you called a customer service phone number and all you get is a recording and after you spend 5-10 minutes clicking on numbers to get the recorded message to hopefully answer your question. How about this recording that [...]
I recently attended the Social Media Rockstar Event, a one day conference in Minnesota focused on bringing updated social media tools and topics to the attendees. From the beginning of the conference I could see a theme of making relationship marketing a priority emerge from many of the speakers. It is critical to understand how [...]
Your marketing efforts should include the customer experience you provide. The better experience you provide a customer the more likely they will be a repeat customer as well as a customer who refers. Let me share a recent experience I had to illustrate what I consider a really great customer experience. I was out for [...]
One of the biggest challenges I hear from small business owners is getting overwhelmed by all the social media options and how to stay consistent with social media marketing. It is important to understand that social media is a function of your overall marketing. Social media should amplify your business objectives, so being clear on [...]
