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About JoAnne Funch

Marketing strategies for small business owners and entrepreneurs who want to know what works, and how to do it.

5 Ways to Improve Your Customer Experience

Ask any business owner and they will tell you they provide great customer service but that’s not the same as delivering on a consistent customer experience. Think of a brand you love with how they make you feel from customer service to the online (website) or in-person retail experience. How we do business has changed [...]

By |2017-11-17T16:06:10-06:00August 16th, 2017|Business development, Business Marketing Articles|Comments Off on 5 Ways to Improve Your Customer Experience

WHAT DOES YOUR BUSINESS STAND FOR?

You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]

By |2017-03-14T22:16:52-05:00March 14th, 2017|Business development, Business Marketing Articles|Comments Off on WHAT DOES YOUR BUSINESS STAND FOR?

Marketing Trends for 2017

Image: Pexels Where will you be focusing your marketing efforts for the new year? Marketing trends for 2017 may already be on your radar, but before I list the ones I think you should stay on top of, let’s take a quick look back. According to inbound marketing expert Hubspot, the top three [...]

By |2017-01-02T09:26:04-06:00January 2nd, 2017|Marketing Strategy & Ideas|Comments Off on Marketing Trends for 2017

4 Ways to Educate, Connect & Engage Your Prospects

Content marketing has changed how we deliver our marketing messages. Long gone are the days when we pummel people with messages hoping to eventually get them to buy from us. Marketing has changed because how we do business has changed. As consumer’s we have access to more digitally driven data than ever before. Most often [...]

By |2016-11-14T20:52:00-06:00November 14th, 2016|Marketing Strategy & Ideas|Comments Off on 4 Ways to Educate, Connect & Engage Your Prospects

Marketing: Smorgasbord of Ideas to Grow Your Business

I attended the annual Social Media Rockstar Event in Minnesota this past week with some really insightful leaders in marketing and social media. The conference offered a smorgasbord of ideas to grow your business. Here are some of my takeaways that I hope you will find value in for your business. Keynote speaker Nick Westergaard, [...]

By |2016-09-20T13:59:14-05:00September 20th, 2016|Marketing Strategy & Ideas|Comments Off on Marketing: Smorgasbord of Ideas to Grow Your Business

Content Marketing Strategy is yours Missing Ingredients

In today’s business world content marketing is what builds the trust and drives leads and ultimately sales. To understand content marketing, you need to understand how we do business has changed. All of us as consumers have digital access to all the information we need to make a buying decision. Think about the last time [...]

By |2016-07-13T21:37:38-05:00July 13th, 2016|Content, Uncategorized|Comments Off on Content Marketing Strategy is yours Missing Ingredients
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