Weekly Dish-blog

WHAT DOES YOUR BUSINESS STAND FOR?

Posted by on Mar 14, 2017 in Business development, Business Marketing Articles | 0 comments

You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods because they support my lifestyle. I know they sell organic food and are committed to the mission of healthier food. I buy Apple products because they are easy to use and they have great customer service. I buy training from online...

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Marketing Trends for 2017

Posted by on Jan 2, 2017 in Marketing Strategy & Ideas | Comments Off on Marketing Trends for 2017

Where will you be focusing your marketing efforts for the new year? Marketing trends for 2017 may already be on your radar, but before I list the ones I think you should stay on top of, let’s take a quick look back. According to inbound marketing expert Hubspot, the top three marketing challenges for 2016 were generating traffic and leads, proving the ROI of your marketing activities, and securing enough budget for marketing activities. Does this accurately reflect your marketing challenges? With there being so much noise online coupled with...

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4 Ways to Educate, Connect & Engage Your Prospects

Posted by on Nov 14, 2016 in Marketing Strategy & Ideas | Comments Off on 4 Ways to Educate, Connect & Engage Your Prospects

Content marketing has changed how we deliver our marketing messages. Long gone are the days when we pummel people with messages hoping to eventually get them to buy from us. Marketing has changed because how we do business has changed. As consumer’s we have access to more digitally driven data than ever before. Most often we have already made the decision of what we want to buy, the decision is who do we want to buy from. In today’s marketing to be successful we must educate, connect and engage with our target audience to earn a chance to...

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Marketing: Smorgasbord of Ideas to Grow Your Business

Posted by on Sep 20, 2016 in Marketing Strategy & Ideas | Comments Off on Marketing: Smorgasbord of Ideas to Grow Your Business

I attended the annual Social Media Rockstar Event in Minnesota this past week with some really insightful leaders in marketing and social media. The conference offered a smorgasbord of ideas to grow your business. Here are some of my takeaways that I hope you will find value in for your business. Keynote speaker Nick Westergaard, author of “Get Scrappy – Smarter Digital Marketing for Businesses Big and Small” Nick suggested we get smarter about marketing. Start with smart steps: 1. Start with a sound strategy – Why, What, When, Where, Who...

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Content Marketing Strategy is yours Missing Ingredients

Posted by on Jul 13, 2016 in Content, Uncategorized | Comments Off on Content Marketing Strategy is yours Missing Ingredients

In today’s business world content marketing is what builds the trust and drives leads and ultimately sales. To understand content marketing, you need to understand how we do business has changed. All of us as consumers have digital access to all the information we need to make a buying decision. Think about the last time you went out for dinner and you were looking for somewhere new to go. Chances are you either asked a friend for a recommendation or you got out your smart phone and did some searching. You may have looked up restaurants on...

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Grow Your Business Being More Human

Posted by on Dec 2, 2015 in Marketing Strategy & Ideas, Passion & Purpose | Comments Off on Grow Your Business Being More Human

I think businesses have lost the concept of being more human.  How frustrated have you become when you called a customer service phone number and all you get is a recording and after you spend 5-10 minutes clicking on numbers to get the recorded message to hopefully answer your question.  How about this recording that says press 1 for ‘self-servicing actions” – what? I believe we have come to the fork in the road of online marketing including social media and the human need for interaction.  I think it is time to ask ourselves how much can...

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Marketing Ideas For New Live Streaming Technologies

Posted by on Oct 8, 2015 in Technology | Comments Off on Marketing Ideas For New Live Streaming Technologies

Creative new marketing opportunities are available with the new live streaming technologies such as Periscope, Meerkat and now Blab.   All of these platforms are live streaming video where a follower can watch live whatever you are filming in real time.  I have used Periscope while at a conference and have filmed a presentation of a speaker that I think my followers might enjoy listening to.  I have also filmed a concert – people loved listening in! Face to face interaction is becoming a mainstream communication online.  People want the...

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Make Relationship Marketing Your Priority

Posted by on Sep 23, 2015 in Marketing Strategy & Ideas | Comments Off on Make Relationship Marketing Your Priority

I recently attended the Social Media Rockstar Event, a one day conference in Minnesota focused on bringing updated social media tools and  topics to the attendees.  From the beginning of the conference I could see a theme of making relationship marketing a priority emerge from many of the speakers. It is critical to understand how we have done business in the past has changed because the way in which consumers buy has changed!  The new buyer has digitally driven access to more information meaning that they have already made a decision on what...

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How Negative Online Reviews Can Kill Your Business

Posted by on Jul 30, 2015 in Marketing Case Studies, Social Media | Comments Off on How Negative Online Reviews Can Kill Your Business

In marketing, part of a good social media strategy would include getting your business listed in local search and actively asking customers for reviews.  I recently posted an article on why your local business benefits from online reviews. Think about the times you have had poor service or great service.  You may have complained or shared accolades directly to the business but in addition you probably picked up your mobile device and wrote a review on Google, Yelp, Bing, Yahoo,  Facebook or travel sites such as Trip Advisor. Angry commenters...

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Why Your Local Business Benefits From Reviews

Posted by on Jul 3, 2015 in Business Marketing Articles | Comments Off on Why Your Local Business Benefits From Reviews

Think about all the times you were searching for a new place to eat or a store to buy a product or service. Chances are pretty good these days that you are using your mobile device and ready to make that purchase. One of the many online marketing strategies that will help your business be found is via review sites.  Sites like Google, Yelp, Bing, Yahoo, oh yea and Facebook. So often we don’t think about writing a review unless we want to complain about something, but from a marketing perspective you want people to be intentional about...

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