Video is changing the world of business You see video in the newsfeeds of every social media platform and for good reason, it is easy to produce, share and consume. Here are 6 ways to use video in your marketing along with the tools to help you create and edit simply. Video Marketing as a [...]
One of the biggest challenges I hear from small business owners is getting overwhelmed by all the social media options and how to stay consistent with social media marketing. It is important to understand that social media is a function of your overall marketing. Social media should amplify your business objectives, so being clear on [...]
I was invited to present the topic "What you need to know about creating a social media strategy" at the Women Entrepreneurs of Minnesota Fall Conference last week. The topic was so well received that I wanted to share it with my readers. I find when I talk with business owners that social media strategy [...]
I am a big advocate of professional development and I love to attend industry conferences. I find value in numerous ways such as learning new and relevant information to enhance my business skills which has a direct reflection on how I serve my clients. Networking with colleagues and speakers also offers opportunities to learn more. [...]
I read quite a few business books throughout the year in an effort to stay current with what social media and online marketing influencers are talking about. From time to time I like to share reviews and recommendations of these books. January's Favorite Book In January I read, "Jab, Jab, Jab, Right Hook - How [...]
The key to developing a social media strategy is to actually create a strategy! No more shouting into cyber space hoping to get heard in all that noise! A strategy has to be intentional and well thought out. Here are some questions to discuss with your communications and leadership team or if you don't have [...]
