Tag Archives: social media marketing

Marketing: Smorgasbord of Ideas to Grow Your Business

I attended the annual Social Media Rockstar Event in Minnesota this past week with some really insightful leaders in marketing and social media. The conference offered a smorgasbord of ideas to grow your business. Here are some of my takeaways that I hope you will find value in for your business.

Keynote speaker Nick Westergaard, author of “Get Scrappy – Smarter Digital Marketing for Businesses Big and Small”

nick-westergaard Social Media Rockstar event

Nick suggested we get smarter about marketing. Start with smart steps:

1. Start with a sound strategy – Why, What, When, Where, Who & how
2. Know your why – is your marketing goal to gain more sales, PR, brand awareness, market research? Before starting any marketing, you must be clear on your why.
3. What means what will you do and who are you trying to reach. What channels or media will you use to accomplish your why.
4. Where – If you market is millennials than consider investing in a Snap Chat strategy.
5. Who & how – Create questions around who are you serving and what tools will you need to accomplish this.

Create Content that answers questions. What do people most want to learn from you, your niche or industry that solves their problems and create all your content that answers those questions.
An interesting statistic Nick mentioned was, 70% of people still prefer to receive information by email versus social. In fact, there are twice as many email accounts than people on Facebook and think about this – we are shown 63GB of media on a daily basis online which is an incredible amount of content.
When you have loyal followers on your email list they look forward to getting your messages.

Four Simple Content Hacks

1. Relentlessly repurpose you content.
2. Utilize historical content – example, throwback Thursday
3. Curate relevant content – most small businesses can’t create enough content!
4. Get user generated content – interview you clients, get case studies, ask for comments on social media – simply incorporate your users into your content.

How to Influence Your Customers

Lee Odden, author of “Optimize”, CEO and co-founder of Top Rank Marketing presented on How to Win Social Friends & Influencer Your Customers. Lee’s presentation focused on influencer marketing which has been all the buzz particularly the past year or so.
WHY? The pressure to create new content is on. 62% of a marketers time each month is spent on content creation. (Source: Kapost).
With this pressure, your content must be influencing your customer in some way.

Lee Odden Social Mediarockstar event

Customers don’t trust ads, he reported there is a 41% growth in ad blocking and 198 million ad block users worldwide. So who do customers trust? The answer is each other!
How do you stand out with influence?

Lee suggests you co-create content with influencers. He provided examples such as:
Cambria – the company with the high-end countertops has incorporated celebrities into their marketing
• Deluxe has incorporated Shark Tank into their marketing starting “The Small Business Revolution”
Be Charming, a Pandora Store at the Mall of America – got bloggers and customers involved to build community and utilizing the customer experience into their marketing
My Minnetonka – yes the moccasin company crowd sourced pictures of their customers wearing their products.

“Co-creating content with customers makes them more influential”- Lee Odden

The examples above add authenticity to their marketing because they use real people. It provides a variety of content, creates engagement and participation gets action. Influencer marketing fits into your content strategy with some planning. You can elicit customers to deliver content and you can find people already known for what you want to be known for and find a way to incorporate them into your marketing.

If your goal is to work with industry influencers I recommend you check out Lee’s ebook called “15 Ways to Fail & 25 Ways to Win with Influencer Engagement.”

Utilizing Customers Reviews to Influence

The final keynote was delivered by Aaron Weiche, of Get Five Stars. Today we consumers are savvy. We care more about the opinion of others when it comes to making a buying decision. Whether that be where to eat dinner out or our next purchase on Amazon. We read reviews!
Aaron said “90% of consumers read reviews before making a purchase and 73% of those read between 2-6 reviews. Aaron went on to say that review older than 3 months were no longer relevant.” Wow, that blew me away. So the tip here folks; you need consistent and quality reviews!

Where should you get reviews?

Google My Business
• Google Reviews – on your Google+ page
Claim your business on Yelp
Bing Places
• Facebook Business Page Reviews
• LinkedIn Recommendations

Steps to gaining online influence with your customers

1. Become customer feedback and complaint friendly
2. Respond, remain calm, own it, resolve complaints
3. Understand their story is your story – use in your marketing
4. You can start today!

“Complaints are the new material of which a better business is built”- Aaron Weiche

16 Killer Marketing Tactics for 2017
–>>download this FREE Ebook
Social Media Rockstar 2016 ebook

Social Media Marketing Drives Holiday Sales

Want to find bargains during the holiday season than head to social media. Want to market your product or service this holiday, then head to social media marketing and buy some advertising NOW!

No longer are we sitting around waiting for the newspaper circular ads to come out on Thanksgiving Day to see what bargains are out there black Friday and beyond.

4 out of 5 consumers use smartphones to shop

There are more people than ever who are savvy and using their mobile devices along with social media to find the best deals.  In fact, according to ComScore, “With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment,” said Mark Donovan,  SVP of mobile. “

What are shoppers looking for? 

  • Comparison pricing
  • Coupons
  • Special offers
  • Limited time deals
  • Location of inventory

What you can learn from big brands

If you are a small business you can learn from what big brands are doing to attract customers and model your own campaign after them.  For example, here is an ad I saw on Twitter from Macy’s.  Notice the use of the hashtag #blackfriday or #blackfridaydeals, Yes you can use the same hashtag and play with the big dogs!  You will also notice the clean image sized correctly for posting on Twitter, so lesson here is to get your image sizing correct for each social platform.
You will also notice the fun text that goes along with the images.  What can you learn from this for your business?

macys twitter ad

medi gourmet

Here is an example of the type of ad you will see on Facebook.  Does it give you ideas on ho you can advertise?

Sears FB ad


Now, what about Mobile phone APPS?  They are also dominating how we shop.

According to PC Magazine, When out shopping, 86 percent of shoppers consult their smartphones, according to Shopatron’s Retailer eCommerce Study. Over half of them are looking to compare prices, but they also want some extras, like product reviews.

Poachit (APP) – an product bar codes when you are out shopping & Poachit will let you know if they product is available at a better price somewhere else.
Red Laser (APP) – Search for anything you want to buy and Red Laser will compare prices show you where to buy it in your area
ShopSavvy (APP) Shop Savvy will also compare prices on their website or mobile app
Raise – Buy and sell gift cards
Take some time and browse the App store.  You will find hundreds of shopping style apps.  E-commerce has changed and mobile apps have contributed to the huge change in how we shop.
 –>> Want the perfect image sizes every time?  Download my free cheat sheet – this will save you so much time and you will create amazing images every time.  CLICK HERE TO DOWNLOAD

2014 Must Get Social Guide-“Jab, Jab, Jab, Right Hook”

I read quite a few business books throughout the year in an effort to stay current with what social media and online marketing influencers are talking about.  From time to time I like to share reviews and recommendations of these books.

January’s Favorite Book

In January I read,  “Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk.   If you don’t know Gary yet, I encourage you to get on board and follow Gary’s social media sites especially on Twitter @garyvee because you will learn alot!   He is by far one of the most visionary and practical social media marketers  around.  In this book Gary provides great tips how to create great content, teaches us what and how we should communicate on every social platform and then gives specific examples of brands and companies doing it right as well as those who missed!

My Big Takeaways

1.  Story tell your value proposition

2. Don’t try to tell the same story on Facebook and Twitter! There are two different conversations like going out to dinner with your significant other vs. a girlfriend.

3. Show your own authentic photos on Instagram

4. Add text to the images you post to Pinterest, you want people to share your pins and the text such as your website

5. Choose hashtags carefully and watch trending hash tags on Twitter and trend jack if you can incorporate it into a relevant tweet

6. LinkedIn is becoming a media company and with the new business page format, LinkedIn will be a juggernaut  in B2B play in 2014

7. Use the platform you have the most traffic to drive followers to your other platforms

“Content is king, context is God, and then there’s effort”

I love what Gary says about effort – “It is the great equalizer”  because what really matters is the effort you put forth and the consistency in which you do it.  Focus on the quality of your communication and building a true and loyal community. If you focus is just communicating good stories, engaging with people who are interested in what you have to say then in time and with that consistency you have built something truly great!

GaryVeeSo what does Jab, Jab, Jab, right Hook mean?

It’s simple really…give, give, give then ask.
In other words your social communication should be about giving good content that educates and informs over and over and over and then slide in something you want to ask and then be direct with your followers what you want them to do.  If we all follow this simple, effective advice we can stand out from all the noise.  I encourage you to buy Gary’s book – it is an investment in the future direction of your social media marketing strategy!

In the February  issue of “Success Magazine” Gary said “If you ignore social media or spend little time with it in 2014, it will set you up for trouble later as proliferating social media platforms further disrupt the already massively changed advertising and media landscape. It’s time to learn to engage effectively with content tailored specifically to each platform.”

I learned a lot from this book and plan to apply the ideas into my own strategy to build my brand, engagement and community. Jab, Jab, Jab – thank you Gary!!

If you have read Gary’s book, please share in the comments below your BIG TAKEAWAYS!

10 Tips For Better Success on Your FB Business Page

Want more visibility & results from your Facebook Business page?  Here are 10 tips that will increase your success.

1.)  Understand Edgerank-the formula that determines how your posts will be seen. Only 16% of fans will see what goes out in the news feed. You get higher rank for comments vs likes on your posts – so ask questions

2.) Include Photos – posts with photos get more edgerank than those without. Mix it up, use the questions app, go for 160 characters or less in your posts

3.) Posting via 3rd party apps – your edgerank goes down when posting via a 3rd party app such as Tweedeck, Hoostsuite or others.  We all need to save time but be sure some of your updates are manually posted.

4.) Change Cover Images Regulary – mix it up, give your audience some visuals of your business, make it fun. Remember no contact info in the cover image.

5.) Pin To The Top – use this new feature to hold your status update to the top of your newsfeed if you have something you want people to be sure and see. It will automatically stay at the top for 7 days once pinned.  You can always rotate your content top the top and again mix it up!

6.) Optimize your Thumbnails – with the new timeline you have thumbnails under you cover image, you can use these applications to re-direct to another page.  Very cool way to offer your visitors more ways to connect with you.  One can be a subscriber button to your newsletter, once could be a free offer, once could be a link to a website.  Be creative!

Continue reading 10 Tips For Better Success on Your FB Business Page

How Facebook’s New Timeline Tells Your Story

The new Facebook Timeline format will officially be applied to all business pages as of March 30, 2012,  many businesses have been playing around with the features including me and I love it and so do many of my clients who capitalize on social media marketing.

Many of us think the timeline format offers a great opportunity for our brands and companies to tell their story in a more authentic, visually compelling, and streamlined way. The new format offers businesses a bigger canvas on which to paint a picture.  The timeline allows businesses to share some of their history (including historic photos, documents, and company milestones) with the public in a way they might not have done before.

The Timeline creates a more even playing field. Now, even small, local businesses, such as retailers, doctors,  florists, and lawn care companies, can more easily create content that will sustain a community. In essence, Timeline gives businesses a template and an opportunity to share how their story has progressed through the years.

Continue reading How Facebook’s New Timeline Tells Your Story

3 Steps To Gain Social Media Success

Social media marketing is in our face everyday and the fact is that this form of marketing is here to stay and growing everyday.  With that said, you still have to determine how it will benefit your business before you jump on the proverbial band wagon.  Before social media marketing can be effective,  your business should address all traditional marketing pieces such as a clear niche, target market, where is the market and how you are meeting the needs of those you serve.

Building a relationship must come first.  Your intention says it all. Are you creating a false sense of a relationship only to sell your products and services or are you developing a relationship with people who actually need access to what you are selling?   If the relationship is real, you will not need to “sell” them at all because they will naturally come to you pre-sold.  Remember I’ve talked about the know, like, trust factor?

Continue reading 3 Steps To Gain Social Media Success