Have you had great experiences with a company that keeps you talking about that company and the experience over and over again? Creating a marketing experience that is memorable and one that differentiates you from your competitors should be a goal every company. Let me share a recent trip to Whole Foods. I was shopping [...]
If you watch the TV Show "The Taste" (well or even if you don't I'll explain) the theme of this week's show was "My Life on a Plate" which meant that each contestant was to cook a meal that best represented who they are, showing their personality and character. While watching, I immediately related it [...]
The process of rebranding starts from within, it's about how we want our brand to be perceived. I know this because that's how it happened for me. I had been thinking about changing my company name and branding from GIR-Graphics & Innovative Resources for the past year because it just didn't represent my core services [...]
As I watched the finale of Season one's ABC TV Show "The Taste" last night, first I thought it was a great concept for a show where professional as well as home cooks got the chance to share their expertise in an even playing field and I thought there were many lessons to what the [...]
Today the Facebook re-design Timeline is in affect for all personal and business pages. I love the new design for marketing my business as I believe there is so much opportunity to share and connect with your market. The new cover image is a home run for showing your brand image - be creative! According [...]
Mother’s are really good at creating calendars to keep track of kid’s schedules, family appointments, the comings and goings of the husband’s business trips and scheduling family vacations. Men relate to calendars so they know when their favorite sports teams are playing and how to plan their appointments. So creating a calendar to plan your [...]
