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3 Steps to Being More Productive with Marketing

If you own a business then you know in order to survive and thrive you need to market it.  Marketing often is that activity  most creative types simply hate.  Those people have a great idea, want to share their passion and yet have no plan of how to do that. Marketing in simply the process [...]

By |2015-02-18T16:49:55-06:00February 17th, 2015|Marketing Strategy & Ideas|Comments Off on 3 Steps to Being More Productive with Marketing

Marketing Recipe For Success

As you know by now from reading this blog I love food analogies and I love to relate stories about food to marketing.  Last week was the finale of  the Great Food Truck Race featured on the Food Network and hosted by the amazing chef,  Tyler Florence.  For those of you who didn't watch the [...]

Marketing – Getting it done without falling into the rabbit hole

It's interesting to me as I talk with small business owners, more than I expect push marketing to the back burner of activities.   Smaller companies that don't have actual marketing staff have a bigger tendency because of the myriad of tasks they take on everyday.  Marketing is what drives a business, so how can you [...]

By |2014-09-03T09:51:31-05:00September 3rd, 2014|Marketing Strategy & Ideas|2 Comments

5 Lessons Next Food TV Network Star Teaches Us About Marketing

Okay I admit, my guilty TV pleasure this summer has been the series "Next Food TV Network Star."  I watch for two reasons, one that I love to cook and two because I am a marketing consultant and I love the process that the contestants go through to market themselves on their journey to winning [...]

By |2014-08-11T23:03:15-05:00August 11th, 2014|Business development|Comments Off on 5 Lessons Next Food TV Network Star Teaches Us About Marketing

Selling Has Changed, It’s Time To Think Like a Marketer

According to best selling author, John Jantsch "Selling has changed because the world of buying has changed." The vast majority of us are educating ourselves and thus making more buying decisions from the internet!  Even my 84 year old father buys online from Amazon, Ebay and several other favorite websites and occasionally his buying decisions [...]

By |2014-07-08T08:44:04-05:00July 7th, 2014|Business development|Comments Off on Selling Has Changed, It’s Time To Think Like a Marketer
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