marketing

Are You Hiding Behind Your Website?

Being afraid of showing up in your marketing isn’t an excuse for hiding behind your website. Online marketing in many ways has done two things, made the introverts hide and the extroverts be loud and in your face! We need a website to attract our ideal prospects and provide them a way to learn from [...]

By | 2017-08-29T23:28:57+00:00 August 29th, 2017|Blogging, Business development, Business Marketing Articles|Comments Off on Are You Hiding Behind Your Website?

5 Ways to Improve Your Customer Experience

Ask any business owner and they will tell you they provide great customer service but that’s not the same as delivering on a consistent customer experience. Think of a brand you love with how they make you feel from customer service to the online (website) or in-person retail experience. How we do business has changed [...]

By | 2017-08-16T05:18:08+00:00 August 16th, 2017|Business development, Business Marketing Articles|Comments Off on 5 Ways to Improve Your Customer Experience

WHAT DOES YOUR BUSINESS STAND FOR?

You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]

By | 2017-03-14T22:16:52+00:00 March 14th, 2017|Business development, Business Marketing Articles|Comments Off on WHAT DOES YOUR BUSINESS STAND FOR?

3 Steps to Being More Productive with Marketing

If you own a business then you know in order to survive and thrive you need to market it.  Marketing often is that activity  most creative types simply hate.  Those people have a great idea, want to share their passion and yet have no plan of how to do that. Marketing in simply the process [...]

By | 2015-02-18T16:49:55+00:00 February 17th, 2015|Marketing Strategy & Ideas|Comments Off on 3 Steps to Being More Productive with Marketing

Marketing Recipe For Success

As you know by now from reading this blog I love food analogies and I love to relate stories about food to marketing.  Last week was the finale of  the Great Food Truck Race featured on the Food Network and hosted by the amazing chef,  Tyler Florence.  For those of you who didn't watch the [...]

By | 2014-10-05T22:18:11+00:00 October 5th, 2014|Business development, Marketing Strategy & Ideas|2 Comments