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How To Stay Top Of Mind to Tip of Tongue

Have you ever have someone say to you "Oh I didn't know you did that"  usually it's just after they purchased a product or service from one of your competitors.  You can't understand how this person didn't know and you are somewhat irritated under your breath.  But the fact is, we so often don't communicate [...]

By |2013-09-08T19:49:08-05:00September 8th, 2013|Marketing Strategy & Ideas|Comments Off on How To Stay Top Of Mind to Tip of Tongue

Consistency is the Recipe For Success

Consistency in marketing messages wins the race! image from Geico Insurance When I was young I remember my mom telling me that if I practiced my running and stuck with it I would be the one to win the race.  Well, I think that same advice holds true in business. Those businesses that [...]

By |2013-08-21T13:45:24-05:00August 21st, 2013|Marketing Strategy & Ideas|Comments Off on Consistency is the Recipe For Success

The Power In Storytelling

The most effective way to communicate with your audience is through story In marketing, the message you communicate to your ideal audience must be compelling and relatable. You want to connect with your audience on a level that makes them say "Oh I resonate with her or her story." Telling a story is the best [...]

By |2013-04-21T17:48:20-05:00April 20th, 2013|Content, Passion & Purpose|2 Comments

What “The Taste” Taught Us About Marketing

As I watched the finale of  Season one's ABC TV Show "The Taste" last night, first I thought it was a great concept for a show where professional as well as home cooks got the chance to share their expertise in an even playing field and I thought there were many lessons to what the [...]

By |2013-03-13T10:18:44-05:00March 13th, 2013|Marketing Strategy & Ideas|Comments Off on What “The Taste” Taught Us About Marketing

The Taste – Making Memorable First Impressions

Last week ABC premiered its new TV cooking show called "The Taste" where four celebrity chefs interview prospective cooks who get the opportunity to prepare one dish and present one single bite of their dish which must be the most memorable bite of food they will ever prepare and then they are judged and either [...]

By |2013-01-27T18:07:13-06:00January 27th, 2013|Marketing Strategy & Ideas|Comments Off on The Taste – Making Memorable First Impressions

Strategizing Your Marketing

We tend to focus on our marketing objectives and strategies only at the beginning of the year when we should be updating and making adjustments when needed thhrough out the entire year.  Your strategy is the list of specific actions you plan to take to get your desired result.  Make your strategy  list describes your [...]

By |2013-01-22T23:19:36-06:00January 20th, 2013|Marketing Strategy & Ideas|Comments Off on Strategizing Your Marketing
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