marketing strategy

How Small Business Develops Top of Mind Marketing

How Small Business Develops Top of Mind Marketing With so many distractions for our attention, put yourself in the shoes of your customers or prospects – how do you gain and keep their attention with your marketing to stay top of mind? This article shares how small business develops top of mind marketing. Many of [...]

By | 2017-10-30T10:30:54+00:00 October 30th, 2017|Business development, Marketing Strategy & Ideas|Comments Off on How Small Business Develops Top of Mind Marketing

WHAT DOES YOUR BUSINESS STAND FOR?

You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]

By | 2017-03-14T22:16:52+00:00 March 14th, 2017|Business development, Business Marketing Articles|Comments Off on WHAT DOES YOUR BUSINESS STAND FOR?

How To Stay Top Of Mind to Tip of Tongue

Have you ever have someone say to you "Oh I didn't know you did that"  usually it's just after they purchased a product or service from one of your competitors.  You can't understand how this person didn't know and you are somewhat irritated under your breath.  But the fact is, we so often don't communicate [...]

By | 2013-09-08T19:49:08+00:00 September 8th, 2013|Marketing Strategy & Ideas|Comments Off on How To Stay Top Of Mind to Tip of Tongue

Consistency is the Recipe For Success

Consistency in marketing messages wins the race! image from Geico Insurance When I was young I remember my mom telling me that if I practiced my running and stuck with it I would be the one to win the race.  Well, I think that same advice holds true in business. Those businesses that [...]

By | 2013-08-21T13:45:24+00:00 August 21st, 2013|Marketing Strategy & Ideas|Comments Off on Consistency is the Recipe For Success

The Power In Storytelling

The most effective way to communicate with your audience is through story In marketing, the message you communicate to your ideal audience must be compelling and relatable. You want to connect with your audience on a level that makes them say "Oh I resonate with her or her story." Telling a story is the best [...]

By | 2013-04-21T17:48:20+00:00 April 20th, 2013|Content, Passion & Purpose|2 Comments

What “The Taste” Taught Us About Marketing

As I watched the finale of  Season one's ABC TV Show "The Taste" last night, first I thought it was a great concept for a show where professional as well as home cooks got the chance to share their expertise in an even playing field and I thought there were many lessons to what the [...]

By | 2013-03-13T10:18:44+00:00 March 13th, 2013|Marketing Strategy & Ideas|Comments Off on What “The Taste” Taught Us About Marketing