You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]

By | 2017-03-14T22:16:52+00:00 March 14th, 2017|Business development, Business Marketing Articles|Comments Off on WHAT DOES YOUR BUSINESS STAND FOR?

5 LinkedIn Tips You Might Not Know

It may not be as dramatic as Twitter or as ubiquitous as Facebook, but LinkedIn attracts dedicated users who are serious about business. Here's how to connect with them using the fast-growing service's most powerful new tools.   Whether it's Mark Zuckerberg talking about killing pigs or a Hollywood blockbuster under its belt, Facebook has [...]

By | 2016-09-08T15:00:41+00:00 June 7th, 2011|Social Media|Comments Off on 5 LinkedIn Tips You Might Not Know

LinkedIn Your Skills

LinkedIn  introduced a new section to user profiles, which helps you organize your skills and assets. In this new section, displayed immediately above your education section, you can add a section that highlights skills, languages, certifications and publications.  All skills you want your contacts to know about you.  Prior to this, you had to get [...]

By | 2015-07-26T21:27:26+00:00 April 15th, 2011|LinkedIn Tips|Comments Off on LinkedIn Your Skills