Tag Archives: LinkedIn

WHAT DOES YOUR BUSINESS STAND FOR?

What does Your brand stand for - marketing-dish (1)
You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for?

I will do business with companies like Whole Foods because they support my lifestyle. I know they sell organic food and are committed to the mission of healthier food. I buy Apple products because they are easy to use and they have great customer service. I buy training from online marketers that deliver what they promise like James Wedmore and Business By Design. I know he stands for integrity and authenticity.

What Does Your Brand Stand For?

Are people clear on what you stand for?Do you share what you stand for with customers? We can share what we stand for in our story, in our marketing and how our employees represent us.

We’re all different, it’s how we communicate that matters. Just think, there are probably 4-5 different coffee shops where you live from the big brands like Starbucks to Joe’s Main Street Coffee down the street in the strip mall. What make’s Joe’s different than Starbucks? What makes you want to patronize Joe’s?

Let’s use Joe’s Main Street Coffee as our case study and outline some ways in which we know what Joe’s stands for:

• Joe names his coffee drinks after organizations& people in the community
• Joe gives a percentage of his whole bean sales to causes he supports in the community
• Joe knows his customers value a more community feel and he trains his staff to treat everyone like they are family
• The décor is homey and welcoming
• He rewards loyalty with fun ways to win free coffee
• He engages you in real time on social media (Staff is empowered to be social media ambassadors)
• Joe know people appreciate the home baked goods he sells from the local bakery
• Joe has a large community room where local business can rent to hold meetings
• Joe will deliver a catered order to your place of business within 10 miles of the store
• Joe cares what you think and asks customers randomly if they would join him for a free cup of coffee and a chat where he gets invaluable marketing knowledge from his clients

Building a Brand People Love

Building a brand people love, patronize and refer others to is not easy. It does take a focused strategy and the tactics and time to implement. What prevents people from building a brand like Joe’s?
• Never enough time (# 1 excuse)
• Understaffed
• To busy working in my business VS working on my business
• Not willing to invest in help

Six Steps to Building a Business/Brand That People Love

1. Be the CEO of your company. The one with the vision and expertise to drive your vision.

2. Hire others to implement your vision – this means investing money and time to hiring and training. You will be profitable faster in the long-run once you have the process to implement in place.

3. Always, I mean always be looking for ways to add value to your customers. Get your customers what they want and you will automatically get what you want.

4. Be sure you are clearly delivering your brand message in everything you do both offline and online.

5. Invest in technology if it keeps you relevant and drives leads and sales.

6. Invest in resources that will move you closer to your financial and your freedom goals faster. I don’t know anyone who doesn’t want to make more money and work less hours, but often we struggle without support to get there.

What Are Your Customers Saying About You?

Whether you are in a brick and mortar business or an online business, people often meet us online before meeting us offline. That means in today’s society we are checking review before making a buying decision. We look at reviews on Yelp and Google when we are looking for a place for dinner. When we shop online we read customer review before we make the purchase. From a professional perspective when we are hiring someone or considering a business relationship we check people’s LinkedIn profile as well as their recommendations.

Encourage your customers to leave a review and then engage with those reviewers. Thank them for leaving the comment, ask them to share a good experience with a friend.

We learn from what customers are saying both letting us know what they value and what they want more of.
Are you listening?

Knowing what your business/brand stands for and being able to articulate that brand message is critical to your success. Just like Joe discovered at the Main Street Coffee shop, with some effort, listening and acknowledging what customers want you gain brand loyalty and referrals.

Did this article offer you more clarity for your brand? Share your comments below.

5 LinkedIn Tips You Might Not Know

It may not be as dramatic as Twitter or as ubiquitous as Facebook, but LinkedIn attracts dedicated users who are serious about business. Here’s how to connect with them using the fast-growing service’s most powerful new tools.

 

Whether it’s Mark Zuckerberg talking about killing pigs or a Hollywood blockbuster under its belt, Facebook has plenty of attention in our lives. Twitter falls into the same camp. From Justin Bieber’s noisy 10 million followers to hordes of social media gurus tweeting the benefits of 140 characters or less, it’s easy to discover how and what makes Twitter work. However, there is one social network that lacks drama but makes up for it with a devoted business community and plenty of compelling features.

Here are five LinkedIn tips you should try today.

1. Use “Signal” to discover relevant news and information

When you’re logged in to LinkedIn, take a tour of a new-ish feature called Signal. This tool lets you easily monitor updates within your network, but more importantly you can filter information so you can also see what people in your extended circle (2nd and 3rd connections) are posting. You can also do the same filtering by industry or location, so you can weed through the noise.

2. Export your connections

Go to “My Connections” to view a list of all your LinkedIn contacts. This address book is a really handy way to get email addresses and updated information, but most importantly you can export this list. At the bottom of the page click “Export Connections,” which will put all this contact info in a format suitable for your address book (Micorsoft Outlook, Yahoo! Mail, etc.).

3. Create a resume

If you’ve already filled out your LinkedIn profile information, it’s easy to use it to create a foundation for a resume. The Resume Builder will suck in your professional past and you can use any of the pre-built templates to make it look good. From an Executive style presentation to a more casual layout, this tool will take some of the pain out of the resume building process. You can export the resume, share it easily, and edit as you wish.

4. Start and use groups

While, unlike Twitter, you might not find celebrities hanging out, you will find a wealth of relevant conversations within LinkedIn groups. Creating a group in a cinch and a great opportunity to jump-start a good business chat. If you don’t know what group to join, click on “Groups You May Like” to get you started. To learn more about the benefits of Groups and what LinkedIn has planned for this feature in the future, visit their online tutorial.

5. Customize your URL

Custom domain names have been all the rage for a while on Facebook, but you can do the same on LinkedIn. Visit the “Edit Profile” tab and click “Public Profile” at bottom left. Once you’re on this page, on the far right you will see “Your current URL.” This is where you can customize your LinkedIn domain name so you can better brand your account.

 

BY Amber Mac of Fast Company

LinkedIn Your Skills

LinkedIn  introduced a new section to user profiles, which helps you organize your skills and assets. In this new section, displayed immediately above your education section, you can add a section that highlights skills, languages, certifications and publications.  All skills you want your contacts to know about you.  Prior to this, you had to get creative and figure out a good place to place these brag-worthy items, often in the education or summary sections. Now they can stand out on their own and show what a well-rounded job candidate you are.

 

 

 

 

 

 

 

When LinkedIn introduced this new section, the immediate thought would be that showcasing these areas on your profile would move you up in LinkedIn search queries — and it very well may do that. But it appears that some of the new sections might not be in the search algorithms… yet. That being said, don’t ignore what these new sections can add to your LinkedIn profile and how they might impress the recruiters who might be searching for you.

Stuck? Confused? – No worries, I teach LinkedIn Workshops and you will find this step by step guide I created a lifesaver to get your profile optimized.

CLICK HERE