Tag Archives: LinkedIn Tips

WHAT DOES YOUR BUSINESS STAND FOR?

What does Your brand stand for - marketing-dish (1)
You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for?

I will do business with companies like Whole Foods because they support my lifestyle. I know they sell organic food and are committed to the mission of healthier food. I buy Apple products because they are easy to use and they have great customer service. I buy training from online marketers that deliver what they promise like James Wedmore and Business By Design. I know he stands for integrity and authenticity.

What Does Your Brand Stand For?

Are people clear on what you stand for?Do you share what you stand for with customers? We can share what we stand for in our story, in our marketing and how our employees represent us.

We’re all different, it’s how we communicate that matters. Just think, there are probably 4-5 different coffee shops where you live from the big brands like Starbucks to Joe’s Main Street Coffee down the street in the strip mall. What make’s Joe’s different than Starbucks? What makes you want to patronize Joe’s?

Let’s use Joe’s Main Street Coffee as our case study and outline some ways in which we know what Joe’s stands for:

• Joe names his coffee drinks after organizations& people in the community
• Joe gives a percentage of his whole bean sales to causes he supports in the community
• Joe knows his customers value a more community feel and he trains his staff to treat everyone like they are family
• The décor is homey and welcoming
• He rewards loyalty with fun ways to win free coffee
• He engages you in real time on social media (Staff is empowered to be social media ambassadors)
• Joe know people appreciate the home baked goods he sells from the local bakery
• Joe has a large community room where local business can rent to hold meetings
• Joe will deliver a catered order to your place of business within 10 miles of the store
• Joe cares what you think and asks customers randomly if they would join him for a free cup of coffee and a chat where he gets invaluable marketing knowledge from his clients

Building a Brand People Love

Building a brand people love, patronize and refer others to is not easy. It does take a focused strategy and the tactics and time to implement. What prevents people from building a brand like Joe’s?
• Never enough time (# 1 excuse)
• Understaffed
• To busy working in my business VS working on my business
• Not willing to invest in help

Six Steps to Building a Business/Brand That People Love

1. Be the CEO of your company. The one with the vision and expertise to drive your vision.

2. Hire others to implement your vision – this means investing money and time to hiring and training. You will be profitable faster in the long-run once you have the process to implement in place.

3. Always, I mean always be looking for ways to add value to your customers. Get your customers what they want and you will automatically get what you want.

4. Be sure you are clearly delivering your brand message in everything you do both offline and online.

5. Invest in technology if it keeps you relevant and drives leads and sales.

6. Invest in resources that will move you closer to your financial and your freedom goals faster. I don’t know anyone who doesn’t want to make more money and work less hours, but often we struggle without support to get there.

What Are Your Customers Saying About You?

Whether you are in a brick and mortar business or an online business, people often meet us online before meeting us offline. That means in today’s society we are checking review before making a buying decision. We look at reviews on Yelp and Google when we are looking for a place for dinner. When we shop online we read customer review before we make the purchase. From a professional perspective when we are hiring someone or considering a business relationship we check people’s LinkedIn profile as well as their recommendations.

Encourage your customers to leave a review and then engage with those reviewers. Thank them for leaving the comment, ask them to share a good experience with a friend.

We learn from what customers are saying both letting us know what they value and what they want more of.
Are you listening?

Knowing what your business/brand stands for and being able to articulate that brand message is critical to your success. Just like Joe discovered at the Main Street Coffee shop, with some effort, listening and acknowledging what customers want you gain brand loyalty and referrals.

Did this article offer you more clarity for your brand? Share your comments below.

Tips To Grow Your LinkedIn Network

LinkedIn is a powerful way to build targeted connections quickly

I am a real advocate of using LinkedIn for business because I know you can target your ideal market, meet people quickly to start developing relationships.  With that said there are some key strategies that will make you stand out from the crowd and start engaging with the right people.

Develop a marketing & social media strategy

As with any social network, it is important to develop a refined strategy before you jump in and start inviting people to your network.  Start by listing your basic goals such as brand awareness, lead generation or maybe connecting with colleagues for networking.  One of my LinkedIn strategies is to expand my referral partner base, so I spend about 15 minutes a day searching for people that fit my criteria.

Stand out from a crowd and get noticed

When inviting someone to your network if you want to get noticed and be memorable, do NOT use the default invitation to connect, not only is this lazy but you will never stand out from the crowd. I suggest you start by addressing the person by their first name, and then briefly tell them why you would like to have them in your network. You can always start to open the door by saying something like “I notice we have many mutual connections, I’d like to learn more about what you do and who you serve.”  This way, you actually begin a conversation!  Take advantage of the notes section and makes yourself a note how you met your new connection & other pertinent information you want to remember.  Finally, do not start off an invitation with a sales pitch, this isn’t a strategy that wins many friends!

write note how you met

,in common with

Now start the conversation

After you have invited some targeted connections to your network, now build the relationship by sending followup messages, comment on their posts or engage within a mutual group.

Check my workshop page for current LinkedIn Trainingsclick here

How you can advertise for free on LinkedIn

As with many of the social media platforms,  anyone can advertise on LinkedIn and  there is paid advertising and there is free advertising.

Your status update is a form of free advertising; another way is to post it into groups. These in theory are good ways but the trouble is that most people see those updates as advertisements and tend to ignore them so be selective as to how you make your offerings.

One more creative way is to use a SlideShare or Google presentation where you  integrate this on your LinkedIn profile and share it with your network. This will actually get clicks and if it’s done well it could go viral.

The EVENTS section is another area where you can post events you are involved with. We all attend events, and so do your customers.  Events can be searched on LinkedIn, it’s a way to see who is coming, so that you can plan your conversations way ahead of the event.

Whether it’s your workshop, webinar or networking  – be sure to list these in the LinkedIn Events section.

When you list an event, your entire network gets notified. You can then share it again to anyone in your network by LinkedIn messages. Every time someone clicks ‘attending’ or ‘interested’ – their networks get notified as well.

Events are a great way to generate conversation about  your company, again use best practices and don’t abuse this tool which I see people doing on Facebook.  Keep it to the business at hand.

Want to learn more about LinkedIn?  I have workshops and webinars every month. CLICK HERE for details

5 LinkedIn Tips You Might Not Know

It may not be as dramatic as Twitter or as ubiquitous as Facebook, but LinkedIn attracts dedicated users who are serious about business. Here’s how to connect with them using the fast-growing service’s most powerful new tools.

 

Whether it’s Mark Zuckerberg talking about killing pigs or a Hollywood blockbuster under its belt, Facebook has plenty of attention in our lives. Twitter falls into the same camp. From Justin Bieber’s noisy 10 million followers to hordes of social media gurus tweeting the benefits of 140 characters or less, it’s easy to discover how and what makes Twitter work. However, there is one social network that lacks drama but makes up for it with a devoted business community and plenty of compelling features.

Here are five LinkedIn tips you should try today.

1. Use “Signal” to discover relevant news and information

When you’re logged in to LinkedIn, take a tour of a new-ish feature called Signal. This tool lets you easily monitor updates within your network, but more importantly you can filter information so you can also see what people in your extended circle (2nd and 3rd connections) are posting. You can also do the same filtering by industry or location, so you can weed through the noise.

2. Export your connections

Go to “My Connections” to view a list of all your LinkedIn contacts. This address book is a really handy way to get email addresses and updated information, but most importantly you can export this list. At the bottom of the page click “Export Connections,” which will put all this contact info in a format suitable for your address book (Micorsoft Outlook, Yahoo! Mail, etc.).

3. Create a resume

If you’ve already filled out your LinkedIn profile information, it’s easy to use it to create a foundation for a resume. The Resume Builder will suck in your professional past and you can use any of the pre-built templates to make it look good. From an Executive style presentation to a more casual layout, this tool will take some of the pain out of the resume building process. You can export the resume, share it easily, and edit as you wish.

4. Start and use groups

While, unlike Twitter, you might not find celebrities hanging out, you will find a wealth of relevant conversations within LinkedIn groups. Creating a group in a cinch and a great opportunity to jump-start a good business chat. If you don’t know what group to join, click on “Groups You May Like” to get you started. To learn more about the benefits of Groups and what LinkedIn has planned for this feature in the future, visit their online tutorial.

5. Customize your URL

Custom domain names have been all the rage for a while on Facebook, but you can do the same on LinkedIn. Visit the “Edit Profile” tab and click “Public Profile” at bottom left. Once you’re on this page, on the far right you will see “Your current URL.” This is where you can customize your LinkedIn domain name so you can better brand your account.

 

BY Amber Mac of Fast Company