This past week I attended a conference called “Social Media Rockstars” and did I ever learn from some true rock stars of social media!
Jason Falls & JoAnne Funch, Social Media Rock Stars Sep. 2013
One of the great takeaways for me was presented by Jason Falls, the founder and as he likes to refer to himself, “Chief Instigator” of Social media Explorer a strategic services agency and an information products company. His keynote was powerful and hysterically funny. He said we all have one job in marketing today and that is to “make it amazing.” He further went on to say that you want your audience to say “Holy Smokes” and elicit some type of emotional response from them. If you get that emotional response than you hit a home run.
Tips To Be Amazing
1.) Assume the role of your audience or prospect
2.) Imagine what would make you say “Holy Smokes”
3.) Imagine what would compel you at that moment to; Like, Share, Comment or buy
Companies That Make You Say “Holy Smokes”
So often people say their brand isn’t compelling or what could I possibly post online about, well here are a few companies that creatively found something to talk about.
Charmin bath Tissue – check them out on Twitter @Charmin, love their hash tag #Tweetfromtheseat
Reader Sheds – never thought you could make a backyard shed interesting? Check them out on Pinterest: http://www.pinterest.com/unclewilco/
Makers Mark Bourbon – bet you never thought you could make alcohol something to talk about – well the creatives at Maker’s Mark put a graphic on a vendor machine that got lots of people talking.
What can you do that will elicit an emotional response?
If you have some great campaigns, please share in the comments below! I’d love to feature you in an article here on Marketing Dish.
