Facebook now has added to option of adding a call-to-action button on business pages to help drive leads and engagement with your page.
What is a call-to-action or (CTA)
A call-to-action (CTA) is your text copy or an image such as a button that encourages your visitors to take some type of action, such as subscribe to a newsletter, get a free report, or call you for more information.
What is an effective call-to-action?
CTAs should direct people to a landing page where you can collect visitors’ contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your website. Another CTA on your social media profiles could be drawing people to your website or a phone number to call. Believe it or not telling people what you want them to do next works that’s why you see so much of it in advertising.
Facebook just made it easy for business page owners to add a call to action button to their page.
You have the option of adding: Shop Now, Book Now, Contact Us, Use APP, Play Game, Sign Up or Watch Video
You will need to provide a URL link to the item such as your email list, shopping page or whatever you want people to do more.
Facebook prompts you through each step, and once you have finalized your button you see the following screen:
You will be able to click on your call-to-action button and get stats as well as edit your button and test which call-to-action your audience responds to. What I see as the downside is that most people once they LIKE your page never return to the page itself because they see your content in the newsfeed, however I encourage you to give it a try!
