Lead generation is an on-going activity whereby our job is to attract our ideal client into our space so we can expose them to our products and services.
But how many of you just shoot from the hip so to speak without narrowing your market to that ideal client and you throw your messages out to everyone hoping something sticks?

Think about all your lead generation activities, which are getting the best results?
Out of the 8 activities listed below, rate from 1-8, with 1 being the top result and 8 being the least results and measure your activities to determine what is working.

  • Traditional advertising (TV, newspaper, Online ads, Radio etc)
  • Email marketing
  • Social Media marketing
  • Trade Shows
  • Referrals
  • In-person networking
  • Snail-mail
  • Collaborating (could also be affiliate marketing)

Time to re-define the truly ideal client

If it has been awhile since you put pen to paper and outlined what your perfect client would look like, and yes I say perfect client because I want you to think in terms of who do you really want to work with?  Just because people are willing to pay us doesn’t necessarily make them our ideal client, so for the purposes of this blog post let’s think in terms of who we most want to do business with.

Here are some points to help get your lists going so you will easily spot your ideal client:

1.   What behaviors does your ideal client possess?

2.   Do any of your current or past clients have these behaviors?

3.   What’s important to your customers right now?

4.   What social sites does your ideal client spend time on? 

5.   What motivates this ideal person?

6.   What might be the barriers to buying?

7.    How do they gather info to make a purchase? and how do they come to the decision to buy?

Now that you have a focus and know what, where, how and why’s of your perfect client, it is so much simpler to search for them via the activities you listed above. Remember don’t waste your time on throwing things out and hoping something will stick, a more targeted approach works  much better!

Let me know your results – I’d be interested in learning what works for you!