How Negative Online Reviews Can Kill Your Business

In marketing, part of a good social media strategy would include getting your business listed in local search and actively asking customers for reviews.  I recently posted an article on why your local business benefits from online reviews. Think about the times you have had poor service or great service.  You may have complained or shared accolades directly to the business but in addition you probably picked up your mobile device and wrote a review on Google, Yelp, Bing, Yahoo,  Facebook or travel sites such as Trip Advisor. Angry commenters have inundated the Yelp and Google Review pages...

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3 Productivity Tips For Social Media Marketing

One of the biggest challenges I hear from small business owners is getting overwhelmed by all the social media options and how to stay consistent with social media marketing.   It is important to understand that social media is a function of your overall marketing.  Social media should amplify your business objectives, so being clear on your business objectives and having a marketing strategy is key to staying focused on what to post on social media.  I think this is why people are overwhelmed – no plan and thus you throw up your hands saying you don’t have time or it...

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Facebook Now Adds Video Options

Facebook now adds video options to your business page.  This is a dream from a marketing perspective because as you know Facebook is a visual platform and video is a powerful way to tell your brand story.  On the navigation tab under your image you will now see a tab for video’s which you can add from the MORE tab as shown in the illustration below. If you have your videos on your You Tube channel than you will want to download the video to your hard drive and then upload it into the Facebook page because there is no option at this time to simply add the You Tube link. Ideas to build...

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New Facebook Call To Action Button

Facebook now has added to option of adding a call-to-action button on business pages to help drive leads and engagement with your page. What is a call-to-action or (CTA) A call-to-action (CTA) is your text copy or an image such as a button that encourages your visitors to take some type of action, such as subscribe to a newsletter, get a free report, or call you for more information. What is an effective call-to-action? CTAs should direct people to a landing page where you can collect visitors’ contact information in exchange for a valuable marketing offer. In that sense, an effective CTA...

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Social Media Marketing Drives Holiday Sales

Want to find bargains during the holiday season than head to social media. Want to market your product or service this holiday, then head to social media marketing and buy some advertising NOW! No longer are we sitting around waiting for the newspaper circular ads to come out on Thanksgiving Day to see what bargains are out there black Friday and beyond. 4 out of 5 consumers use smartphones to shop There are more people than ever who are savvy and using their mobile devices along with social media to find the best deals.  In fact, according to ComScore, “With nearly 86 million Americans now...

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7 Simple Steps to Creating a Social Media Strategy That Works!

I was invited to present the topic “What you need to know about creating a social media strategy” at the Women Entrepreneurs of Minnesota Fall Conference last week.  The topic was so well received that I wanted to share it with my readers.  I find when I talk with business owners that social media strategy is still not implemented well within the overall marketing plan so I created the presentation around the basic steps to creating an effective strategy. What is a social media plan? A social media strategy is nothing more than planning out how you intend to use social media...

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