The new Facebook Timeline format will officially be applied to all business pages as of March 30, 2012, many businesses have been playing around with the features including me and I love it and so do many of my clients who capitalize on social media marketing.
Many of us think the timeline format offers a great opportunity for our brands and companies to tell their story in a more authentic, visually compelling, and streamlined way. The new format offers businesses a bigger canvas on which to paint a picture. The timeline allows businesses to share some of their history (including historic photos, documents, and company milestones) with the public in a way they might not have done before.
The Timeline creates a more even playing field. Now, even small, local businesses, such as retailers, doctors, florists, and lawn care companies, can more easily create content that will sustain a community. In essence, Timeline gives businesses a template and an opportunity to share how their story has progressed through the years.
Continue reading How Facebook’s New Timeline Tells Your Story