Grow Your Business Being More Human

I think businesses have lost the concept of being more human.  How frustrated have you become when you called a customer service phone number and all you get is a recording and after you spend 5-10 minutes clicking on numbers to get the recorded message to hopefully answer your question.  How about this recording that says press 1 for ‘self-servicing actions” – what? I believe we have come to the fork in the road of online marketing including social media and the human need for interaction.  I think it is time to ask ourselves how much can you get from a computer conversation?  Do you feel...

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The One Thing You Have To Do In Your Marketing

This past week I attended a conference called “Social Media Rockstars” and did I ever learn from some true rock stars of social media!  One of the great takeaways for me was presented by Jason Falls,  the founder and as he likes to refer to himself, “Chief Instigator” of Social media Explorer a strategic services agency and an information products company. His keynote was powerful and hysterically funny.  He said we all have one job in marketing today and that is to “make it amazing.”  He further went on to say that you want your audience to say “Holy...

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Are You a 50+ Entrepreneur?

People over age 50 are now leveraging their experience at the fastest growing rate of new entrepreneurs! Today I attended a workshop sponsored by the SBA, SCORE and AARP for people over 50 who want to start new businesses. SBA in partnership with AARP are promoting a program called “Encore Entrepreneurs.”  According to the SBA, a growing number of people retirement age are now embarking on new businesses, the call then “Encore Entrepreneurs” meaning the second act in life! Leverage Your Experience I believe many people are retiring or have been subject to layoff and...

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The Power In Storytelling

The most effective way to communicate with your audience is through story In marketing, the message you communicate to your ideal audience must be compelling and relatable. You want to connect with your audience on a level that makes them say “Oh I resonate with her or her story.” Telling a story is the best way to make a human connection. Storytelling is not only the easiest but often the most effective form of persuasion If you are willing to share your story your are more likely to attract and retain targeted followers who connect with you.  You’ve all probably said at...

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