Marketing Trends for 2017

Where will you be focusing your marketing efforts for the new year? Marketing trends for 2017 may already be on your radar, but before I list the ones I think you should stay on top of, let’s take a quick look back. According to inbound marketing expert Hubspot, the top three marketing challenges for 2016 were generating traffic and leads, proving the ROI of your marketing activities, and securing enough budget for marketing activities. Does this accurately reflect your marketing challenges? With there being so much noise online coupled with the exhaustive competition for attention these...

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4 Ways to Educate, Connect & Engage Your Prospects

Content marketing has changed how we deliver our marketing messages. Long gone are the days when we pummel people with messages hoping to eventually get them to buy from us. Marketing has changed because how we do business has changed. As consumer’s we have access to more digitally driven data than ever before. Most often we have already made the decision of what we want to buy, the decision is who do we want to buy from. In today’s marketing to be successful we must educate, connect and engage with our target audience to earn a chance to sell them something. “Even when you are marketing to...

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Marketing: Smorgasbord of Ideas to Grow Your Business

I attended the annual Social Media Rockstar Event in Minnesota this past week with some really insightful leaders in marketing and social media. The conference offered a smorgasbord of ideas to grow your business. Here are some of my takeaways that I hope you will find value in for your business. Keynote speaker Nick Westergaard, author of “Get Scrappy – Smarter Digital Marketing for Businesses Big and Small” Nick suggested we get smarter about marketing. Start with smart steps: 1. Start with a sound strategy – Why, What, When, Where, Who & how 2. Know your why – is your marketing goal...

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Grow Your Business Being More Human

I think businesses have lost the concept of being more human.  How frustrated have you become when you called a customer service phone number and all you get is a recording and after you spend 5-10 minutes clicking on numbers to get the recorded message to hopefully answer your question.  How about this recording that says press 1 for ‘self-servicing actions” – what? I believe we have come to the fork in the road of online marketing including social media and the human need for interaction.  I think it is time to ask ourselves how much can you get from a computer conversation?  Do you feel...

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Make Relationship Marketing Your Priority

I recently attended the Social Media Rockstar Event, a one day conference in Minnesota focused on bringing updated social media tools and  topics to the attendees.  From the beginning of the conference I could see a theme of making relationship marketing a priority emerge from many of the speakers. It is critical to understand how we have done business in the past has changed because the way in which consumers buy has changed!  The new buyer has digitally driven access to more information meaning that they have already made a decision on what they are buying in advance because they’ve...

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Marketing: What Customer Experience Do You Deliver?

Your marketing efforts should include the customer experience you provide.  The better experience you provide a customer the more likely they will be a repeat customer as well as a customer who refers.  Let me share a recent experience I had to illustrate what I consider a really great customer experience. I was out for dinner with a group of eight people.  By most restaurant standards that is considered a large party.  As soon as our party was situated we were immediately greeted by s smiling waitress who inquired if we were celebrating a special occasion due to the size of our group.  We...

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