What Does Your Brand Stand For? Often businesses struggle to define not so much what they do but how they are different. If you can’t define how you are different than your potential customers will defer to price or simply buy from someone they already have a relationship with. Ultimately, you want to [...]
In marketing, part of a good social media strategy would include getting your business listed in local search and actively asking customers for reviews. I recently posted an article on why your local business benefits from online reviews. Think about the times you have had poor service or great service. You may have complained or [...]
Your marketing efforts should include the customer experience you provide. The better experience you provide a customer the more likely they will be a repeat customer as well as a customer who refers. Let me share a recent experience I had to illustrate what I consider a really great customer experience. I was out for [...]
If you are like many small businesses that are trying to stay current in today's digital world you have a website, write a blog and are trying to be active on your social media sites - right? Do you wonder how to tie it all together so you have a congruent as well as consistent [...]
