How Negative Online Reviews Can Kill Your Business

In marketing, part of a good social media strategy would include getting your business listed in local search and actively asking customers for reviews.  I recently posted an article on why your local business benefits from online reviews. Think about the times you have had poor service or great service.  You may have complained or shared accolades directly to the business but in addition you probably picked up your mobile device and wrote a review on Google, Yelp, Bing, Yahoo,  Facebook or travel sites such as Trip Advisor. Angry commenters have inundated the Yelp and Google Review pages...

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Marketing: What Customer Experience Do You Deliver?

Your marketing efforts should include the customer experience you provide.  The better experience you provide a customer the more likely they will be a repeat customer as well as a customer who refers.  Let me share a recent experience I had to illustrate what I consider a really great customer experience. I was out for dinner with a group of eight people.  By most restaurant standards that is considered a large party.  As soon as our party was situated we were immediately greeted by s smiling waitress who inquired if we were celebrating a special occasion due to the size of our group.  We...

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Online Marketing Case Studies To Learn From

If you are like many small businesses that are trying to stay current in today’s digital world you have a website, write a blog and are trying to be active on your social media sites – right?  Do you wonder how to tie it all together so you have a congruent as well as consistent brand message and image?  I think this is a challenge for many small business owners and so I want to share a couple of examples of businesses that are doing a great job so you can model what’s working. La Tavola Marche is an organic farm, inn and cooking school in Italy.  I am very familiar with...

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