There’s a lot going on in the apparel field, including changes in color, fabrics, fashions, textures and decorating techniques. One factor that can’t be ignored is the cost of cotton. Cotton prices have skyrocketed to their highest level since the Civil War, mostly due to high demand in Asia and disappointing crops in several countries. [...]
Inbound marketing, or being found, has certainly become the way of marketing promotion these days because let’s face it, broadcasting or outbound marketing doesn’t work, right? […]
According to a recent survey by Special Events 41% of responding event planners said their clients will allocate more money in 2011 to special events vs 2010. So with spending on the upswing businesses are more savvy about a ROI on their promotional giveaways. […]
If you aren’t directing your marketing efforts to the women’s market you are leaving money on the table! When you advertise your brand utilizing a promotional product do you consider will this item appeal to women? Did the message I imprinted on the item resonate with women? According to marketing guru Tom Peters, “American women [...]
Are you engaging your prospects in your brand? Have you used promotional products to gain brand awareness? There are advantages to promotional product advertising; End-user focused Sensory Tangible Impact easily measured Easily distributed Higher perceived value Complements targeted marketing Complements other advertising media