Business Marketing Articles

Are You Hiding Behind Your Website?

Being afraid of showing up in your marketing isn’t an excuse for hiding behind your website. Online marketing in many ways has done two things, made the introverts hide and the extroverts be loud and in your face! We need a website to attract our ideal prospects and provide them a way to learn from [...]

By | 2017-08-29T23:28:57+00:00 August 29th, 2017|Blogging, Business development, Business Marketing Articles|Comments Off on Are You Hiding Behind Your Website?

5 Ways to Improve Your Customer Experience

Ask any business owner and they will tell you they provide great customer service but that’s not the same as delivering on a consistent customer experience. Think of a brand you love with how they make you feel from customer service to the online (website) or in-person retail experience. How we do business has changed [...]

By | 2017-11-17T16:06:10+00:00 August 16th, 2017|Business development, Business Marketing Articles|Comments Off on 5 Ways to Improve Your Customer Experience

WHAT DOES YOUR BUSINESS STAND FOR?

You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]

By | 2017-03-14T22:16:52+00:00 March 14th, 2017|Business development, Business Marketing Articles|Comments Off on WHAT DOES YOUR BUSINESS STAND FOR?

Why Your Local Business Benefits From Reviews

Think about all the times you were searching for a new place to eat or a store to buy a product or service. Chances are pretty good these days that you are using your mobile device and ready to make that purchase. One of the many online marketing strategies that will help your business be [...]

By | 2015-09-24T21:54:07+00:00 July 3rd, 2015|Business Marketing Articles|Comments Off on Why Your Local Business Benefits From Reviews

Why Did You Start Your Business? (That’s newsworthy)

Why did you start your business? Was it your passion?  Did you see a problem you could solve? Did you fall into it by accident? Are you in a family business? Whatever your reason for starting your business your customers and prospects find this newsworthy.  So many business owners never tell their story because they [...]

By | 2015-05-26T16:12:05+00:00 May 26th, 2015|Business Marketing Articles|Comments Off on Why Did You Start Your Business? (That’s newsworthy)

Creating an Editorial & Promotional Calendar

Creating a calendar of your planned marketing tactics combined with your marketing budget will actually save time and money if planned at the beginning of the year.  So often I hear from people that tell me they don't know what to write on their blog, don't know what to post on social media are behind [...]

By | 2014-12-03T10:04:24+00:00 December 3rd, 2014|Business Marketing Articles|6 Comments