WHAT DOES YOUR BUSINESS STAND FOR?

You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods because they support my lifestyle. I know they sell organic food and are committed to the mission of healthier food. I buy Apple products because they are easy to use and they have great customer service. I buy training from online marketers that deliver what they promise like James...

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Why Your Local Business Benefits From Reviews

Think about all the times you were searching for a new place to eat or a store to buy a product or service. Chances are pretty good these days that you are using your mobile device and ready to make that purchase. One of the many online marketing strategies that will help your business be found is via review sites.  Sites like Google, Yelp, Bing, Yahoo, oh yea and Facebook. So often we don’t think about writing a review unless we want to complain about something, but from a marketing perspective you want people to be intentional about asking for positive reviews.  As a marketing...

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Why Did You Start Your Business? (That’s newsworthy)

Why did you start your business? Was it your passion?  Did you see a problem you could solve? Did you fall into it by accident? Are you in a family business? Whatever your reason for starting your business your customers and prospects find this newsworthy.  So many business owners never tell their story because they believe no one cares about the back story but typically I find that is the furthest thing from the truth. People loves stories The quickest way to humanize your brand is to tell your story. By letting people know how you began, who you serve and why along with photos will quickly...

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Creating an Editorial & Promotional Calendar

Creating a calendar of your planned marketing tactics combined with your marketing budget will actually save time and money if planned at the beginning of the year.  So often I hear from people that tell me they don’t know what to write on their blog, don’t know what to post on social media are behind the proverbial eight ball for each thing they promote and all of this is due to lack of planning.  Plan for Success You can ensure that expected results happen when you plan your activity.  I advise planning the entire years topics on a large wall calendar.  This way you are always...

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You Can’t Sit on the Sidelines

As a small business owner it is your job to market your products and services to your ideal market, this is basic.  One of the most effective ways to guide people through your marketing funnel is to educate.  Anytime you can provide value to your target audience by educating them on what they can learn from you is building that all important relationship of authority, credibility and trust. [Tweet “You can’t just sit on the sidelines, #marketing is a contact sport! “] There is so much information we are inundated with everyday, so it is your job to stand out and be...

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Content is Currency, What is Yours Worth?

  If you’ve been marketing online you probably are familiar with the term “content”, many people have coined the phrase, content is king.  But really the content you put out to your audience is the currency of your business – it’s the part that makes you money. People buy from you because they are receiving value from your content. Perhaps you offer tips, answer questions, offer solutions to problems and this can be in the form of free and paid content. Which types of content do you use to communicate your messages? Social media, press releases, teleclasses,...

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