How to Write an Effective Promotional Email

Do you wonder why people are not opening your email? To write an effective promotional email requires testing and re-testing until you understand your readers so well that you know what type of content gets the best open rates. Email marketing still remains the most effective marketing tactic if you want to stay top of mind with your community and who doesn’t? Email marketing is considered earned media meaning you asked people to join your email list and they agreed. You earned their trust once, it is your job to continue earning it by providing useful and relevant information they can...

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