Small businesses need to think like a media company and join the content marketing revolution. As I talk with small business owners, they all have a similar set of challenges, getting more awareness for their brand and selling more products or services. I believe in today’s business environment, incorporating a simple content marketing plan is [...]
Marketing your business in today’s online world requires us to be educators first and sales people second. We need to be strategic in our marketing process while communicating what makes us different from our competition. Here are 5 cost effective ways to market your business for small business owners that will help you stand out [...]
In today’s business world content marketing is what builds the trust and drives leads and ultimately sales. To understand content marketing, you need to understand how we do business has changed. All of us as consumers have digital access to all the information we need to make a buying decision. Think about the last time [...]
I am a big advocate of professional development and I love to attend industry conferences. I find value in numerous ways such as learning new and relevant information to enhance my business skills which has a direct reflection on how I serve my clients. Networking with colleagues and speakers also offers opportunities to learn more. [...]
One of the biggest challenges with small business owners when developing a content strategy is they tell me they can't create enough original content to share with their audience. Content is important because it builds your credibility, shows your authority, expertise and drives leads. Content can be created via a blog, video, audio and podcasting [...]
Have you heard the statement "Content drives leads?" Well, it is certainly true and assuming you have an online presence you should be creating content that is relevant to your business, drives your objectives and attracts the ideal audience. Good content trumps all activities in my opinion because if you continue to put out content [...]
