Content Marketing Strategy is yours Missing Ingredients

In today’s business world content marketing is what builds the trust and drives leads and ultimately sales. To understand content marketing, you need to understand how we do business has changed. All of us as consumers have digital access to all the information we need to make a buying decision. Think about the last time you went out for dinner and you were looking for somewhere new to go. Chances are you either asked a friend for a recommendation or you got out your smart phone and did some searching. You may have looked up restaurants on Yelp or Google and scoured the reviews to see what...

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5 Ways to be a Social Media Rockstar

I am a big advocate of professional development and I love to attend industry conferences.   I find value in numerous ways such as learning new and relevant information to enhance my business skills which has a direct reflection on how I serve my clients.  Networking with colleagues and speakers also offers opportunities to learn more. I attended the Social Media RockStar event September 17th in Willmar, Minnesota.  In my opinion this is becoming a must attend yearly event.  The founder Sarah Kuglin and her team are bringing in top nationally recognized industry speakers such as Jason Falls,...

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7 Great Tools For Finding Relevant Content to Share

One of the biggest challenges with small business owners when developing a content strategy is they tell me they can’t create enough original content to share with their audience.  Content is important because it builds your credibility, shows your authority, expertise and drives leads.  Content can be created via a blog, video, audio and podcasting and shared to your email list and your social media sites.  So how do you think of ideas for creating content, how often should you post and what are other ways of finding relevant content to share?  let me share some ideas for you to...

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Tips That Make Your Content Sharable

Have you heard the statement “Content drives leads?”  Well, it is certainly true and assuming you have an online presence you should be creating content that is relevant to your business, drives your objectives and attracts the ideal audience.  Good content trumps all activities in my opinion because if you continue to put out content that people want you are bound to flourish.  People will want to read your blog, watch your video’s and consume the other forms of content you produce.  People flock to those who provide value and solutions to their problems.   What type...

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The Power In Storytelling

The most effective way to communicate with your audience is through story In marketing, the message you communicate to your ideal audience must be compelling and relatable. You want to connect with your audience on a level that makes them say “Oh I resonate with her or her story.” Telling a story is the best way to make a human connection. Storytelling is not only the easiest but often the most effective form of persuasion If you are willing to share your story your are more likely to attract and retain targeted followers who connect with you.  You’ve all probably said at...

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Content, Adding The Right Ingredients

By now you have heard the word CONTENT used often when it comes to your website and social media platforms – right? But writing and promoting the right content is important to your success. Initially your content builds trust and likeability with your audience, it shows them you have an expertise in the topic that you are sharing. Just like in cooking, we mix the right ingredients together to create the result we want – this is no different in marketing. We mix various forms of content together to share our topic, brand and product. What types of content could you be creating?...

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